Many sleep lab owners and managers looking to establish or grow their practices endeavor to do so using straightforward marketing efforts directed at patients and referrers. But according to one expert in the field, this “build it and they will come” approach often results in misplaced efforts to grow the business.
Wayne Thompson is the sleep lab coordinator at the Sleep Disorders Centre, Misericordia Health Centre in Winnipeg, Canada. Given his 20 years of experience in Polysomnography, 15 years of that as a coordinator, Biowaves was interested to learn how the sleep lab environment has changed over that time.
It wasn’t long after Dr. Magdy Younes established the sleep laboratory at the Health Sciences Centre in Winnipeg, Canada, that he was struck by how long it took a qualified technologist to score a sleep study. Even more troubling than the average scoring time of two hours was what he discovered about the reliability of the […]
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